Our story
Founded by Zo Rana, Theralytics was established with a clear purpose: to empower ABA providers with a seamless and robust practice management and data collection solution. With the expertise of Board Certified Behavior Analysts and healthcare technology specialists, we aimed to bridge the gap between the complexity of managing an ABA practice and the need for simplicity and security.
Today, Theralytics helps ABA organizations across the U.S. streamline scheduling, billing, payroll, documentation, and reporting; all in one easy-to-use system designed by people who understand how ABA really works.
Why we build
Our mission is to empower ABA providers through intuitive, transparent, and innovative technology that minimizes administrative work and maximizes time spent delivering quality care. We’re built on transparency and trust without hidden costs or confusion.
Our commitment to innovation drives us to continuously evolve based on provider feedback, ensuring our tools meet the real-world needs of modern ABA practices. Above all, we operate with integrity by doing what’s right for our clients, our team, and the communities we serve through fairness, accountability, and ethical business practices.
Clinician-built. Provider-trusted.
Scheduling, billing, reports, and analytics work seamlessly together, reducing admin time and boosting utilization.
Real-time dashboards give you insight into your clinic’s financial health, billable utilization, and staff performance, powering sustainable ABA therapy practice growth.
Theralytics consistently achieves award-winning feedback from providers who value its speed, support, and intuitive design.
Direct, practical partnership
Theralytics offers award-winning customer service with fast, friendly support from real people who truly understand ABA. Our pricing is simple and transparent, with no hidden fees, and the platform is founded and developed by a BCBA who has owned agencies and understands the challenges firsthand.
We provide dedicated support for new startups, including guided onboarding and tools built specifically for emerging agencies, along with an affordable package designed for new BCBAs. With no long-term commitments, you get flexible month-to-month plans and direct access to leadership who listens and responds.
The people behind the platform
Founder & CEO
Zo Rana is the Founder and CEO of Theralytics, a company built on his vision of leveraging technology to improve efficiency and clinical outcomes. With a background in founding and scaling ABA companies, along with extensive experience in practice management and data collection software, Zo combined his expertise to develop a powerful yet user-friendly solution for clinicians.
Chief Technology Officer
As the Chief Technology Officer at Theralytics, Abhishek plays a pivotal role in driving the company’s mission to deliver high-quality software solutions for ABA and other healthcare providers. With over a decade of software development experience across various industries, including healthcare, Abhishek brings a wealth of expertise to the table.
Chief Operating Officer
Imran serves as the Chief Operating Officer at Theralytics. With over 6 years of experience in ABA technology and 13 years of experience as a respiratory care practitioner, he has dedicated his life to improving the lives of individuals with respiratory illnesses and behavioral health challenges. Through his experiences in high-pressure situations, Imran has learned the importance of being flexible and adapting quickly. He has also gained valuable experience working with EHRs and billing for his patients, which has honed his multitasking skills. These skills and experiences have helped him excel in his role as COO at Theralytics, where he is constantly striving to identify and meet the needs of others.
Chief Strategy Officer
Jay is the Chief Strategy Officer at Theralytics. With over 30 years of experience working for top companies in various industries, such as QVC, EBS Healthcare, and Tough Mudder, Jay brings a wealth of knowledge and expertise to the team. He is driven by his personal connection to the industry and a passion for excellence, which makes him dedicated to establishing Theralytics as the leading provider of practice management and data collection software in the field.
Clinical and operational perspective
Combining decades of hands-on clinical and operational experience, our consultants guide the development of innovative solutions that align with the highest standards of ABA practice and client‑centered care.
Clinical Advisor
Amanda is a Clinical Advisor at Theralytics, bringing over 25 years of experience in Applied Behavior Analysis (ABA) and autism service provision to the team. She first connected with Theralytics as a client while running her own agency, where she built a strong professional relationship with our leadership team. That connection grew through continued collaboration at CalABA and ultimately led to her joining Theralytics as a consultant.
Clinical Consultant
Shaya Bates is a Clinical Consultant at Theralytics, where she uses her clinical expertise to contribute valuable content to the Theralytics knowledge base. With 18 years in the ABA field, Shaya has witnessed firsthand the growth and evolution of the industry and brings that perspective to her work supporting providers through technology.
Chief Compliance Officer of Billing Services
Jill Jacobson has over 35 years of healthcare experience, including 20+ years of executive leadership roles in large, multi-state operations. Since 2014, Jill has been working in the autism space serving in roles such as President/CEO, Chief Growth Officer, and Chief Compliance Officer. From scaling operations to building compliance and quality improvement programs from the ground up, Jill has navigated complex compliance obstacles to mitigate risk with great success in both the autism and hospice industries for over 20 years. Jill studied nursing at Valparaiso University and returned to focus on graduate studies in healthcare administration and strategic leadership.
Schedule a complimentary 15‑minute call to discover how Theralytics can elevate your practice with smarter management tools.
